Rave FM Case Study | Youth-Oriented Digital Radio Station

Radio Station APP

RAVE FM CASE STUDY

About

Rave FM is the first youth-oriented and urban digital equipped radio station in Osun State, Nigeria on the frequency of 91.7 MHz.

It is a regional and commercial radio station

broadcasting 24/7 and offering the best of amazing music and quality talks. To those, at Rave FM, youth culture is not defined by age but rather by an interest in new and innovative cultural expression. They are committed to deepening the culture of public discourse through refreshing debates on topical issues.

Rave FM listeners are enjoying the best of up-to-date news, business, entertainment, traffic, sports, weather and much more through their carefully knitted programmes.

Design

The Rave FM app has been designed with target audience in mind. As it is youth-oriented and ubran radio station, the style of the app is quite playful, with collaged images and music-related imagery. One of the primary features of the app is live radio stream offering amazing music and quality talks in all our programming that informs, educates, entertains and inspires users day.

Rave FM app also allows users to contact the radio station, send feedback as well as request a song. Any special podcasts or radio station events and news are being promoted via push notifications and social media platforms.

Preview this app on your device:

Preview App Code: ravfm
iTunes: goo.gl/GomYXd
Google Play: goo.gl/bk5aBy

MAIN FEATURES

The Rave FM utilises a number of the features available within the Eazi-Apps development platform, including:

Music

Rave FM live stream directly via the app

Contact

Radio station location and contact details

Email Photo

Users can send photos to be discussed in the live stream

Email Forms

Request songs and submit questions

Website Tab

Social Networks, Website

Messages

Ensuring to make the most of each feature will allow you to integrate your app with your clients current business.

Making the most of each feature allows businesses to connect with their customers in an easy and efficient way resulting in increased downloads and user interactions.

APP DOWNLOAD AND SESSION DATA

Since being published to the App Store and Google Play Store, the Roast App has accrued over 2,200
downloads and over 16,000 individual sessions.

TOTAL SESSIONS

1273

15195

486 DOWNLOADS

463 1876

AVE RAG E T I M E I N AP P

1.1 min

1.0 min

5.2 min

Average session times for iOS and Android are a bit over than 1 minute – showing the necessity
to have simple, easy to navigate and user friendly App.

App Usage

1 WEEK TIMEFRAME

(Correlation with Push Messages)

Here is a graph displaying the sessions logged in since the launchof the Rave FM app.

As per graph, we can notice that the app is pre-dominantly being used on Andoird devices and there’s a stable amount of iOS users throughour this time period.

APP FEATURE USAGE

As a primary feature, Music Tab is the most viewed feature during sessions. The app utilised music feature in order to stream live radio as soon as the app is lauched. It is important to entice users to keep re-visiting your app by making ituseful, interesting and engaging

GENERAL STATISTICS

7BL

There are 7 billion people on Earth. 5.1 billion own a mobile device [1]

30%

of restaurant searches are mobile [2]

61%

of customers who visit a mobile unfriendly site are likely to go to a competitor’s site [3]

50%

of smartphone owners have scanned a QR code. 18% of those have made a purchase after scanning [4]

64%

of mobile phone time is spent on apps [5]

IN 2009

1% of internet traffic came via a mobile device. In 2010 this jumped to 4%. Today, 10% of internet traffic comes via mobile [6]

Sources: [1] Mobile Marketing Association Asia, [2] Google, [3] Karim Temsamani at IABALM 2012 via IAB, [4] Mashable, [5] Nielsen [6] Kleiner Perkins

MOBILE USAGE GROWTH

Google mobile search grew 120.8% in 2013; desktop search ads
registered a growth of just 2.3%. There will be 2 billion smartphone
users globally by 2017.
85% of mobile users feel more at ease with apps as compared to
mobile websites. iOS apps generate nearly four times the revenue that
corresponding Android apps do. Instigating action through apps using
mobile-only loyalty programs, push notifications to alert your customers
of specials, discounts and special events, and most importantly, keep
your business in the palm of your customers’ hand.