Charlie

HAIR SALON CASE STUDY

About

Charlie Miller – Edinburgh’s Fashion Destination for Your Hair.

Charlie Miller is a multi-award winning salon group renowned for consistent style, quality and creativity. With 5 successful Edinburgh salons it is nationally and internationally recognised as one of the principal hairdressing brands in the UK.

Looking after men, women and children from baby to grandparent our friendly teams of experienced stylists deliver the highest standards within the craft and lead the way creating styles to suit you and your lifestyle.

From consultations, cuts, colours and head massages to the finished style, the Charlie Miller teams provide excellent service at all levels and, starting with your first step into the salon, you will feel looked after and completely at ease.

For more information visit their website:www.charliemiller.com

Design

Charlie Miller app uses high quality model photography to showcase beautiful hairstyles and concepts for men and women.

Black and red colour coding works well for a business creating a sophisticated look and feel of the app.

In addition to slider images, the business has made use of Gallery Tab where there are more hair style and model photography showing examples of great work by stylists of Charlie Miller.

Overall, the design is user-friendly and easy-to-navigate with simple and straight-forward functionality. The app is consistent throughout and everything looks in-brand including an integrated website.

MAIN FEATURES

The Charlie Miller app utilises a number of the features available within the mobile app development platform, including:

One-Click Calling

Advanced Loyalty Perks and Digital Stamps

Special Offers

Utilising native functionality of calendar on devices

Salon Locations

List of available salons with opening times and directions

YouTube Channel

With catwalks, new hair products and stylist tutorials

Website Tab

Online reservation system integrated into the app

Messages

Push Notifications alerting users of new offers and services
Making the most of each feature allows businesses to connect with their customers in an easy and efficient way.

APP DOWNLOAD AND SESSION DATA

Since being published to the App Store and Google Play Store, the Roast App has amassed over 1000
downloads and over 6000 individual sessions.

TOTAL SESSIONS

2048

781

136

DOWNLOADS

1467

366

AVE RAG E T I M E I N AP P

1.6 min

2.1 min

6.9 min

Average session times for iOS and Android are less than 1.8 minutes – showing the
necessity to have a simple, easy to navigate and user friendly App

App Usage

1 WEEK TIMEFRAME

(Correlation with Push Messages)

Here is a graph displaying the sessions logged in a week for the Charlie Miller App.

The peak session-count is in correlation to the usage of push notification messages sent out by the business to promote their special offer. To mention, users mostly were accessing the app via iOS devices.

APP FEATURE USAGE

As per graph above, the Price List and Coupon tabs are the most viewed features during sessions.

Utilising a good marketing strategy (in this case in app special offers and coupons) can entice users to keep re-visiting the App, which is key to its continued success. In addition, users are keen to know what services are being offered at what price, what makes Price List tab the most visited feature.

GENERAL STATISTICS

7BL

There are 7 billion people on Earth. 5.1 billion own a mobile device [1]

30%

of restaurant searches are mobile [2]

61%

of customers who visit a mobile unfriendly site are likely to go to a competitor’s site [3]

50%

of smartphone owners have scanned a QR code. 18% of those have made a purchase after scanning [4]

64%

of restaurant searches are mobile [2]

IN 2009

1% of internet traffic came via a mobile device. In 2010 this jumped to 4%. Today, 10% of internet traffic comes via mobile [6]
Sources: [1] Mobile Marketing Association Asia, [2] Google, [3] Karim Temsamani at IABALM 2012 via IAB, [4] Mashable, [5] Nielsen [6] Kleiner Perkins

MOBILE USAGE GROWTH

Google mobile search grew 120.8% in 2013; desktop search ads
registered a growth of just 2.3%. There will be 2 billion smartphone
users globally by 2017.
85% of mobile users feel more at ease with apps as compared to
mobile websites. iOS apps generate nearly four times the revenue that
corresponding Android apps do. Instigating action through apps using
mobile-only loyalty programs, push notifications to alert your customers
of specials, discounts and special events, and most importantly, keeping
your business in the palm of your customers’ hand.

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