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TAKEAWAY APP
BERTO’S TAKEAWAY CASE STUDY
About
Berto’s takeaway app is providing loyal and new customers with a quick and easy way to order their favourite food directly via a mobile device.
The app has an amazing feature set where users can:
- Browse the menu at the touch of a button to locate their favourite Berto’s pizzas
- Pay quickly and easily through the in-app food ordering system
- Receive exclusive ‘in-app only’ notifications with special offers and promotions
- Keep track of all current offer codes and vouchers For more information, visit: www.bertospizza.co.uk
Design
The Berto’s app has a striking and bright design with 2-row button menu for a quick access to the food ordering feature. The bottom menu slides to the left revealing other in-app features.
The App has made use of the Slider functionality on the Homescreen to make use of advertising space in order to promote their products and services.
Berto’s app has simple navigation, it is user-friendly and allows customers to access their points of interest quickly and easily.
In-brand theme matches the style and makes the app a powerful sales tool.
Preview this app on your device:
Preview App Code: massiveattack
iTunes: http://goo.gl/za6BDK
Google Play: http://goo.gl/0g6NdI
MAIN FEATURES
The Berto’s app utilises a number of the features available within the mobile app
development platform, including:
Food Ordering
Integrated food ordering
system for easy mobile
orders
GPS Directions
Utilising GPS to show the
location and directions
to the business
Email Photo
For users to share their
experience with the
business
Fan Wall
Customer feedback,
reviews and opinions
Website Tab
Shop linked to client’s
mobile responsive
website
Messages
Push Notifications to
promote offers and
special dicsounts
Making the most of each feature will allow you to integrate the app
with your clients current business.
APP DOWNLOAD AND SESSION DATA
According to the app statistics below, Berto’s App has amassed over 300 downloads
and over 3000 individual sessions.
TOTAL SESSIONS
2040
1088
134
DOWNLOADS
250
154
AVE RAG E T I M E I N AP P
1.9 min
2.1 min
2.1 min
Average session times for iOS and Android are less than 2 minutes – showing the necessity
to have a simple, easy to navigate and user friendly App
to have a simple, easy to navigate and user friendly App
App Usage
1 WEEK TIMEFRAME
(Correlation with Push Messages)
- iOS
- Android
- HTML5
Here is a graph displaying the sessions logged in a week for the Berto’s App.
The peak session-count is in correlation to the usage of push notification messaging sent out by the business.
APP FEATURE USAGE
- iOS
- Android
- HTML5
The Order and Messages Tabs are the most viewed features during sessions. Utilising
a good marketing strategy can entice users to keep re-visiting the App, which is key to
its continued success. In this case, we can see how the business promotes products
via push messages.
GENERAL STATISTICS
7BL
There are 7 billion people on Earth.
5.1 billion own a mobile device [1]
30%
of restaurant searches are mobile [2]
61%
of customers who visit a mobile unfriendly
site are likely to go to a competitor’s site [3]
50%
of smartphone owners have scanned a QR
code. 18% of those have made a purchase
after scanning [4]
64%
of mobile phone time is spent on apps [5]
IN 2009
1% of internet traffic came via a mobile
device. In 2010 this jumped to 4%. Today,
10% of internet traffic comes via mobile [6]
Sources: [1] Mobile Marketing Association Asia, [2] Google, [3] Karim Temsamani at IABALM 2012 via IAB, [4] Mashable, [5] Nielsen [6] Kleiner Perkins
MOBILE USAGE GROWTH
Google mobile search grew 120.8% in 2013; desktop search ads registered a growth of just 2.3%. There will be 2 billion smartphone users globally by 2017.
85% of mobile users feel more at ease with apps as compared to mobile websites. iOS apps generate nearly four times the revenue that corresponding Android apps do. Instigating action through apps using mobile-only loyalty programs, push notifications to alert your customers of specials, discounts and special events, and most importantly, keeping your business in the palm of your customers’ hand.
