TAKEAWAY APP

BERTO’S TAKEAWAY CASE STUDY

About

Berto’s takeaway app is providing loyal and new customers with a quick and easy way to order their favourite food directly via a mobile device.

The app has an amazing feature set where users can:

  • Browse the menu at the touch of a button to locate their favourite Berto’s pizzas
  • Pay quickly and easily through the in-app food ordering system
  • Receive exclusive ‘in-app only’ notifications with special offers and promotions

Design

The Berto’s app has a striking and bright design with 2-row button menu for a quick access to the food ordering feature. The bottom menu slides to the left revealing other in-app features.

The App has made use of the Slider functionality on the Homescreen to make use of advertising space in order to promote their products and services.

Berto’s app has simple navigation, it is user-friendly and allows customers to access their points of interest quickly and easily.

In-brand theme matches the style and makes the app a powerful sales tool.

Preview this app on your device:

Preview App Code: massiveattack
iTunes: http://goo.gl/za6BDK
Google Play: http://goo.gl/0g6NdI

MAIN FEATURES

The Berto’s app utilises a number of the features available within the mobile app development platform, including:

Food Ordering

Integrated food ordering system for easy mobile orders

GPS Directions

Utilising GPS to show the location and directions to the business

Email Photo

For users to share their experience with the business

Fan Wall

Customer feedback, reviews and opinions

Website Tab

Shop linked to client’s mobile responsive website

Messages

Push Notifications to promote offers and special dicsounts
Making the most of each feature will allow you to integrate the app with your clients current business.

APP DOWNLOAD AND SESSION DATA

According to the app statistics below, Berto’s App has amassed over 300 downloads and over 3000 individual sessions.

TOTAL SESSIONS

2040

1088

134

DOWNLOADS

250

154

AVE RAG E T I M E I N AP P

1.9 min

2.1 min

2.1 min

Average session times for iOS and Android are less than 2 minutes – showing the necessity
to have a simple, easy to navigate and user friendly App

App Usage

1 WEEK TIMEFRAME

(Correlation with Push Messages)

Here is a graph displaying the sessions logged in a week for the Berto’s App.
The peak session-count is in correlation to the usage of push notification messaging sent out by the business.

APP FEATURE USAGE

The Order and Messages Tabs are the most viewed features during sessions. Utilising a good marketing strategy can entice users to keep re-visiting the App, which is key to its continued success. In this case, we can see how the business promotes products via push messages.

GENERAL STATISTICS

7BL

There are 7 billion people on Earth. 5.1 billion own a mobile device [1]

30%

of restaurant searches are mobile [2]

61%

of customers who visit a mobile unfriendly site are likely to go to a competitor’s site [3]

50%

of smartphone owners have scanned a QR code. 18% of those have made a purchase after scanning [4]

64%

of mobile phone time is spent on apps [5]

IN 2009

1% of internet traffic came via a mobile device. In 2010 this jumped to 4%. Today, 10% of internet traffic comes via mobile [6]
Sources: [1] Mobile Marketing Association Asia, [2] Google, [3] Karim Temsamani at IABALM 2012 via IAB, [4] Mashable, [5] Nielsen [6] Kleiner Perkins

MOBILE USAGE GROWTH

Google mobile search grew 120.8% in 2013; desktop search ads registered a growth of just 2.3%. There will be 2 billion smartphone users globally by 2017.

85% of mobile users feel more at ease with apps as compared to mobile websites. iOS apps generate nearly four times the revenue that corresponding Android apps do. Instigating action through apps using mobile-only loyalty programs, push notifications to alert your customers of specials, discounts and special events, and most importantly, keeping your business in the palm of your customers’ hand.

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