TAKEAWAY APP

BELISSIMO RESTAURANT CASE STUDY

About

Belissimo Restaurant is perched atop the gourmet retreat of Borough Market in London, Britain’s oldest food market.

The restaurant is renowned for quintessentially English cuisine with an imaginative edge, showcasing fine British cuisine and supreme seasonal ingredients.

The Bar at Roast serves up quirky cocktails amidst the elegant sounds of the in-house grand piano.

The Roast App has been created to work alongside the client’s current online infrastructure with a number of connections to the client’s website and online booking systems.

For more information, visit: www.roast-restaurant.com

Design

The Roast App has a modern design, using
the 5 tile (bottom row) navigation and side menu.

The App has made use of the Slider functionality
on the Homescreen to make use of advertising
space and linking to the most commonly used
tabs on the App.

A consistent look and style gives the App a professional
appearance, which is in-keeping with that of the client’s
website.

Consistency is important when creating an App for a
business that already has a website. This can be seen
as a plus, as having the website as a base to work from,
some of the labour of creating a theme and branding is
removed from the project.

Preview this app on your device:

Preview App Code: roastrestaurant

iTunes: https://goo.gl/ZkuaXG

Google Play: https://goo.gl/yK58eb

MAIN FEATURES

The Belissimo App utilises a number of the features available within the Eazi Appsdevelopment platform, including:

Food Ordering

Advanced Loyalty Perks and Digital Stamps

GPS Directions

Utilising GPS to show the location and directions to the business

Email Photo

For users to share their experience with the business

Email Forms

Feedback/Rate the App

Website Tab

Shop linked to client’s mobile responsive website

Messages

Push Notifications to promote offers
Making the most of each feature will allow you to integrate the app with your clients current business.

APP DOWNLOAD AND SESSION DATA

Since being published to the App Store and Google Play Store, the Roast App has amassed over 300
downloads and over 2500 individual sessions.

TOTAL SESSIONS

1686

990

182

DOWNLOADS

210

122

AVE RAG E T I M E I N AP P

2.2 min

2.2 min

3.5 min

Average session times for iOS and Android are less than 2 minutes – showing the necessity
to have a simple, easy to navigate and user friendly App.

App Usage

1 WEEK TIMEFRAME

(Correlation with Push Messages)

Here is a graph displaying the sessions logged in a week for the Belissimo App.

The peak session-count is in correlation to the usage of push notification messaging sent out by the client.

APP FEATURE USAGE

The Order and Messages Tabs are the most viewed features during sessions. Utilising a good marketing strategy can entice users
to keep re-visiting the App, which is key to its continued success.

GENERAL STATISTICS

7BL

There are 7 billion people on Earth. 5.1 billion own a mobile device [1]

30%

of restaurant searches are mobile [2]

61%

of customers who visit a mobile unfriendly site are likely to go to a competitor’s site [3]

50%

of smartphone owners have scanned a QR code. 18% of those have made a purchase after scanning [4]

64%

of mobile phone time is spent on apps [5]

IN 2009

1% of internet traffic came via a mobile device. In 2010 this jumped to 4%. Today, 10% of internet traffic comes via mobile [6]

Sources: [1] Mobile Marketing Association Asia, [2] Google, [3] Karim Temsamani at IABALM 2012 via IAB, [4] Mashable, [5] Nielsen [6] Kleiner Perkins

MOBILE USAGE GROWTH

Google mobile search grew 120.8% in 2013; desktop search ads
registered a growth of just 2.3%. There will be 2 billion smartphone
users globally by 2017.

85% of mobile users feel more at ease with apps as compared to
mobile websites. iOS apps generate nearly four times the revenue that
corresponding Android apps do. Instigating action through apps using
mobile-only loyalty programs, push notifications to alert your customers
of specials, discounts and special events, and most importantly, keeping
your business in the palm of your customers’ hand.

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