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Brightlane Shuttle Services – Transport & Mobility
Client: Brightlane
Industry: Transport & Shuttle Services
Project Duration: 5 Months
Technologies Used: .NET Core, Angular, Flutter, GPS Integration, Firebase Notifications, Stripe.
Background
Brightlane Shuttle Services set out to modernise their operations and enhance the customer experience. They needed a comprehensive digital platform that would reduce inefficiencies and expand their reach across New Zealand.
The Challenge
Brightlane’s operations were heavily reliant on manual processes. Issues included:
- Time-consuming booking and scheduling
- No live tracking of shuttles, causing uncertainty for passengers
- Lack of timely customer communication
- No feedback system to assess service quality
- Limited digital payment options
These gaps led to poor customer experiences and operational delays.
The Solution
Isoft Technologies developed a robust website and mobile application for Brightlane Shuttle Services. The solutions included the following features:
- Online Booking System: Customers could book shuttle services through the website or mobile app, streamlining the booking process.
- Real-Time Tracking: Integrated GPS tracking allowed customers to track their shuttle in real-time, enhancing transparency and reducing wait times.
- Automated Notifications: Customers received automated notifications regarding booking confirmations, shuttle arrival times, and delays.
- Payment Integration: Secure online payment options were integrated, offering convenience to customers.
- Customer Feedback System: A feedback system was implemented to gather customer reviews and improve service quality.
The Results
✅ 30% Increase in Bookings – A smoother booking process led to a rapid rise in customer uptake
✅ 25% Fewer Complaints – Real-time updates and alerts helped build trust and improve user experience
✅ 40% Gain in Operational Efficiency – Automation reduced admin tasks and enabled faster response times
Client Quote
“Working with Isoft gave us the edge we needed to compete in a digital-first market. The real-time tracking and booking platform have transformed how we operate and how our customers interact with us.”
— Operations Manager, Brightlane Shuttle Services
