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Radio Station APP
RAVE FM CASE STUDY
About
Rave FM is the first youth-oriented and urban digital equipped radio station in Osun State, Nigeria on the frequency of 91.7 MHz.
It is a regional and commercial radio station
broadcasting 24/7 and offering the best of amazing music and quality talks. To those, at Rave FM, youth culture is not defined by age but rather by an interest in new and innovative cultural expression. They are committed to deepening the culture of public discourse through refreshing debates on topical issues.
Rave FM listeners are enjoying the best of up-to-date news, business, entertainment, traffic, sports, weather and much more through their carefully knitted programmes.
Design
The Rave FM app has been designed with target audience in mind. As it is youth-oriented and ubran radio station, the style of the app is quite playful, with collaged images and music-related imagery. One of the primary features of the app is live radio stream offering amazing music and quality talks in all our programming that informs, educates, entertains and inspires users day.
Rave FM app also allows users to contact the radio station, send feedback as well as request a song. Any special podcasts or radio station events and news are being promoted via push notifications and social media platforms.
Preview this app on your device:
Preview App Code: ravfm
iTunes: goo.gl/GomYXd
Google Play: goo.gl/bk5aBy
MAIN FEATURES
The Rave FM utilises a number of the features available within the Eazi-Apps
development platform, including:
Music
Rave FM live stream
directly via the app
Contact
Radio station location
and contact details
Email Photo
Users can send photos
to be discussed in the
live stream
Email Forms
Request songs and
submit questions
Website Tab
Social Networks,
Website
Messages
Ensuring to make the most of each feature will allow you to integrate your app with
your clients current business.
Making the most of each feature allows businesses to connect with their customers in an easy and efficient way resulting in increased downloads and user interactions.
APP DOWNLOAD AND SESSION DATA
Since being published to the App Store and Google Play Store, the Roast App has accrued over 2,200
downloads and over 16,000 individual sessions.
downloads and over 16,000 individual sessions.
TOTAL SESSIONS
1273
15195
486
DOWNLOADS
463
1876
AVE RAG E T I M E I N AP P
1.1 min
1.0 min
5.2 min
Average session times for iOS and Android are a bit over than 1 minute – showing the necessity
to have simple, easy to navigate and user friendly App.
to have simple, easy to navigate and user friendly App.
App Usage
1 WEEK TIMEFRAME
(Correlation with Push Messages)
- iOS
- Android
- HTML5
Here is a graph displaying the sessions logged in since the launchof the Rave FM app.
As per graph, we can notice that the app is pre-dominantly being used on Andoird devices and there’s a stable amount of iOS users throughour this time period.
APP FEATURE USAGE
- iOS
- Android
- HTML5
As a primary feature, Music Tab is the most viewed feature during sessions. The app utilised music feature in order to
stream live radio as soon as the app is lauched. It is important to entice users to keep re-visiting your app
by making ituseful, interesting and engaging
GENERAL STATISTICS
7BL
There are 7 billion people on Earth. 5.1
billion own a mobile device [1]
30%
of restaurant searches are mobile [2]
61%
of customers who visit a mobile unfriendly
site are likely to go to a competitor’s site [3]
50%
of smartphone owners have scanned a QR
code. 18% of those have made a purchase
after scanning [4]
64%
of mobile phone time is spent on apps [5]
IN 2009
1% of internet traffic came via a mobile
device. In 2010 this jumped to 4%. Today,
10% of internet traffic comes via mobile [6]
Sources: [1] Mobile Marketing Association Asia, [2] Google, [3] Karim Temsamani at IABALM 2012 via IAB, [4] Mashable, [5] Nielsen [6] Kleiner Perkins
MOBILE USAGE GROWTH
Google mobile search grew 120.8% in 2013; desktop search ads
registered a growth of just 2.3%. There will be 2 billion smartphone
users globally by 2017.
85% of mobile users feel more at ease with apps as compared to
mobile websites. iOS apps generate nearly four times the revenue that
corresponding Android apps do. Instigating action through apps using
mobile-only loyalty programs, push notifications to alert your customers
of specials, discounts and special events, and most importantly, keep
your business in the palm of your customers’ hand.
