Menu
ESTATE AGENTS APP
MCEWAN CASE STUDY
About
McEwan Fraser Legal are award winning estate agents and solicitors.
The McEwan Fraser Legal property app is designed for iPhone, iPad, Android and instantly displays the best properties for sale across Scotland to potential buyers. This app also provides sellers with real time progress of their sale including viewing updates, property portal stats, home report requests and much more!
The business specialises in residential and commercial properties and strives to provide the best service an Estate Agency can offer.
Download this app for free today and see how it can help you take the stress out of your move whether you are looking to buy or sell.
For more information visit their website: www.mcewanfraserlegal.co.uk
Design
McEwan Fraser Legal app is designed with customer in mind regardless of whether it is a buyer or seller.
Within the app potential buyers can search, save and enquire directly with our viewing agents about the properties available. Whilst potential sellers can request valuations and, when on the market selling with the business, log in to their user accounts and monitor the progress of their sale in a real time.
The app also allows you to enjoy a massive video library of property related matters, to keep users up to date with property news, opt-in for push notifications, connect with the business via social networks, use the mortgage calculator and many other benefits.
Preview this app on your device:
Preview App Code: mcewanfraser
iTunes: https://goo.gl/iUQCEa
Google Play: https://goo.gl/lYh3T6
MAIN FEATURES
The McEwan Fraser Legal app utilises a number of the features available within
the Eazi-Apps development platform, including:
One-Click Calling
Allows users to dial out
to the different branches
at the tap of a finger
Email Forms
Which can be used for
valuation requests and
other inquiries
News
Live updates about
recent news within the
property sector
YouTube Channel
With testimonials and
other property related
videos
Website Tab
Property listings on
business’s own and
third-party websites
Messages
Push Notifications
alerting users of new
properties and services
Making the most of each feature allows businesses to connect with their customers in an easy and efficient way resulting in increased downloads and user interactions.
APP DOWNLOAD AND SESSION DATA
Since being published to the App Store and Google Play Store, the Roast App has amassed over 1000
downloads and over 6000 individual sessions.
downloads and over 6000 individual sessions.
TOTAL SESSIONS
5069
1570
248
DOWNLOADS
828
231
AVE RAG E T I M E I N AP P
1.5 min
1.4 min
6.9 min
Average session times for iOS and Android are less than 2 minutes – showing the necessity
to have a simple, easy to navigate and user friendly App
to have a simple, easy to navigate and user friendly App
App Usage
1 WEEK TIMEFRAME
(Correlation with Push Messages)
- iOS
- Android
- HTML5
Here is a graph displaying the sessions logged in a week for the McEwan Fraser Legal app.
The peak session-count is in correlation to the usage of push notification messages sent out by the business.
The peak session-count is in correlation to the usage of push notification messages sent out by the business.
APP FEATURE USAGE
- iOS
- Android
- HTML5
As per graph above, the Property and Log In tabs are the absolute user interaction leaders.
Utilising a good marketing strategy can entice users to keep re-visiting the app, which is key to its continued success. It is also imptortant to make sure that the app is useful and can be visited more than once, in this case you can see that users are re-visiting the app in order to access property listings as well as accesing their online buyers or sellers accounts.
Utilising a good marketing strategy can entice users to keep re-visiting the app, which is key to its continued success. It is also imptortant to make sure that the app is useful and can be visited more than once, in this case you can see that users are re-visiting the app in order to access property listings as well as accesing their online buyers or sellers accounts.
GENERAL STATISTICS
7BL
There are 7 billion people on Earth.
5.1 billion own a mobile device [1]
30%
of searches are made using a smartphone [2]
61%
of customers who visit a mobile unfriendly
site are likely to go to a competitor’s site [3]
50%
of smartphone owners have scanned a QR
code. 18% of those have made a purchase
after scanning [4]
64%
of mobile phone time is spent on apps [5]
IN 2009
1% of internet traffic came via a mobile
device. In 2010 this jumped to 4%. Today,
10% of internet traffic comes via mobile [6]
Sources: [1] Mobile Marketing Association Asia, [2] Google, [3] Karim Temsamani at IABALM 2012 via IAB, [4] Mashable, [5] Nielsen [6] Kleiner Perkins
MOBILE USAGE GROWTH
Google mobile search grew 120.8% in 2013; desktop search ads
registered a growth of just 2.3%. There will be 2 billion smartphone
users globally by 2017.
85% of mobile users feel more at ease with apps as compared to mobile websites. iOS apps generate nearly four times the revenue that corresponding Android apps do. Instigating action through apps using mobile-only loyalty programs, push notifications to alert your customers of specials, discounts and special events, and most importantly, keeping your business in the palm of your customers’ hand.
85% of mobile users feel more at ease with apps as compared to mobile websites. iOS apps generate nearly four times the revenue that corresponding Android apps do. Instigating action through apps using mobile-only loyalty programs, push notifications to alert your customers of specials, discounts and special events, and most importantly, keeping your business in the palm of your customers’ hand.
