B2B Ecommerce Platform
A purpose-built ordering experience for business customers, products and account-based interactions.
Manufacturing & Distribution Case Study
Connecting B2B Ecommerce With MYOB EXO
Isoft helped Tanker Solutions create a more connected ordering workflow by moving product, pricing, customer and order information reliably between its online platform and MYOB EXO.
ConnectedB2B ordering and MYOB EXO information flow
ClientTanker Solutions
IndustryParts Distribution
Core SystemMYOB EXO
OutcomeConnected Ordering
The situation
Customers needed a modern ordering experience without disconnecting the core business system
Tanker Solutions required a B2B ecommerce platform that could support its products, customer relationships and ordering process while continuing to rely on MYOB EXO for core business information.
The project was not simply a website build. The online ordering experience had to remain connected to the product, pricing and order information used by the business.
The operational requirements
- Present appropriate product and account information to B2B customers
- Synchronise relevant product and pricing data from MYOB EXO
- Transfer online orders into the downstream business process
- Reduce repeated administrative handling between ecommerce and ERP
- Provide a foundation that could be supported and improved after launch
The solution
A B2B platform designed as part of the operational workflow
Isoft delivered the customer-facing ordering capability and the integration processes needed to keep relevant information moving between the online platform and MYOB EXO.
Product Synchronisation
Relevant product information could move from the core business environment into the online catalogue.
Pricing Information
The integration supported a more reliable flow of the pricing information required online.
Customer Access
Business customers received a secure account-based route into the ordering workflow.
Automated Order Transfer
Online order information could continue into the business process without being manually reconstructed.
Supported Integration
The connected workflow was designed for monitoring, maintenance and ongoing operational improvement.
The connected workflow
From core product data to online order processing
Synchronise
Relevant product, pricing and account information is prepared for the online platform.
Present
Business customers access the catalogue and ordering experience through their account.
Order
The customer submits structured order information through the B2B platform.
Transfer
Order information moves into the downstream business workflow for processing.
Operational result
A more connected ordering workflow
The completed solution gave Tanker Solutions a B2B ecommerce capability connected to the systems and information supporting its day-to-day operation.
Less re-entryby moving structured order information between platforms
Connected dataacross the online catalogue and core business workflow
Better accessto a purpose-built B2B ordering experience for customers
No unsupported financial or time-saving figure has been assigned to this result.
Related capabilities
Explore the work behind this result
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