Boosting Property Inquiries via Social Media

About the Client

SR Real Estate is a boutique property agency in New Zealand focused on helping clients buy, sell, and rent residential properties. They needed a stronger digital presence to compete in a crowded market.

The Challenge

SR Real Estate faced difficulties in reaching potential clients online. Their existing digital presence limited engagement, making it harder to showcase listings effectively to the right audience.

• Low Engagement: Properties were not getting enough visibility on social platforms.
• Untargeted Reach: Marketing efforts were too broad, failing to connect with specific buyer demographics.
• Missed Opportunities: Potential leads were being lost due to a lack of direct enquiry channels on social media.

Our Solution

Isoft Technologies implemented a targeted digital marketing strategy focused on Facebook and Instagram. We aimed to increase property inquiries and boost engagement through highly visual and data-driven campaigns.

Key Strategies Implemented:

• Targeted Ad Campaigns

  Custom Facebook and Instagram ad sets targeting specific demographics interested in buying or selling in local NZ regions.

• High-Engagement Content

  Creation of visually appealing property carousels and video walkthroughs to capture attention in feeds.

• Lead Generation Forms

  Integrated instant forms within social platforms to capture serious inquiries without requiring users to leave the app.

The Process

We followed a structured data-driven approach to ensure maximum ROI for their marketing spend.

The Results

The targeted campaigns delivered significant improvements. SR Real Estate saw a 40% increase in client enquiries and appointment bookings.

Additionally, their overall digital visibility grew, with a 60% increase in traffic to their listings, helping them connect with more serious buyers and sellers.

What's Next?

Building on this success, we are planning further digital expansion:

• Video Marketing Campaigns
• Automated Chatbot for FAQ